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Research papers

The consumer

The consumer panel has traditionally been an instrument used by marketing departments with the objective of obtaining a tracking of the market and the consumer. During the last years, a very important contribution to the development of consumer...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Josep Montserrat
June 15, 1997
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Citation

Montserrat, J. (1997a, June 15). The consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-consumer